You know too much.
You know everything there is to know about your business.
You know the good and bad about your competition.
You know what you customers don't, and because you're not one of them,
you're not the audience for your advertising.

Oh, and here's more bad news: you're too emotionally involved.
If you find your own advertising newsworthy, noteworthy, interesting, important and motivating
you can pretty much be assured the only other people who feel that way are your family.

Effective advertising takes a cold, knowledgeable, unbiased perspective.
In fact, often the best advertising for you is advertising you don't personally like.
For that you need faith. And people who create advertising for a living.

You need us.

01 | When it's 110 people need a good reason to come out.
02 | Your competition is closed for the summer. Now's the time to steal their business.
03| If you're the smartest person in the room when you're planning your advertising, you need help.
04 | If you think having a website means you don’t need advertising, you’re living a lie.
05 | Creating local advertising is restricted to local talent. Wrong.
06 | The worst judge of your advertising is you.
07 | Advertising is not a graphic design problem.
08 | At some point it will hit you that a family member cannot do your advertising.
09 | If you’re relying on word-of-mouth you’re a fool.
10 | If standing on a curb swinging an arrow is your best way to get customers,
your completely at the mercy of karma, and a lot of bad drivers.
11 | One way to advertise is to park your truck by the road.
Of course it also tells everyone your business is so dead you can park your truck by the road.
12 | If your advertising doesn’t work fire the one responsible (especially if it’s you.).
13 | If the creative is thrown in with the media buy it should give you a clue as to what it’s worth.
14 | There are only 10 advertising messages.
The trick is making one of them ownable. Something thousands fail at each day.
15 | If you see dust coming from this site, do something to buildup your business before it’s too late.
16 | There are plenty of award-winning designs that don’t sell sh*t.
17 | You could write a book about the things you don’t know about advertising. In fact, Amazon has “hundreds” of them.
18 | At some point, awareness is meaningless.
19 | The Coca-Cola advertising target is “anyone with a mouth.”
Unless you have their money, you need to be more selective.
20 | Unless you have the volume of Wal*Mart, a price war is a doomed strategy.
21 | Advertising without a strategy is just throwin’ money away.
22 | If you think your ads sound like everyone else's, imagine what those who don’t know your business think.
23 | If you can’t get new people to come through the door, eventually all of your customers die or go elsewhere.
24 | If you have nothing to offer, close. If you do, shout it from the rooftops so you don’t have to.
25 | Average is average because that’s what most things are. Like the ads in the newspaper.
26 | There may be a worse person then you to do your ads, but we’re hard pressed to figure out who that would be.
27 | New ideas take new thinking. Which means you need new people.
28 | If it’s too hot for your customers to come out, get new ones.
29 | The only thing more important than running an ad is the ad itself.
30 | When you live in a valley a lot of things can get into a rut, like the advertising.
31 | Advertising works. If yours doesn’t fire the people doing it.
32 | Advertising may help. It may not. How do you know? We know.
33 | We’re from NYC. We wear black, talk fast, are considered rude by just about everyone outside of NYC,
and are really,really, really good at what we do.
34 | In-house creative is a lot like kissing your sister.
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